Voices of the community
A tribute to the people who have shaped the NBM community over the past decade.
Commemorative teaser | 10th Anniversary of the International Conference on New Business Models
This short video captures the spirit, energy, and momentum of the NBMjourney, a decade of collective exploration, collaboration, and innovation in the field of sustainable business models. Developed for the 10th anniversary of the International Conference on New Business Models, this teaser celebrates the vibrant community that continues to rethink how business can serve people, planet, and prosperity.
10th years of the NBM community in action: #1 Community Engagement
In this first video, Romana Rauter and Niels Faber, members of the NBM Board, respond to the question: “For the future of the conference, what would be the key impact you want to achieve?” Their reflections kick off a series that will feature keynote speakers, track chairs, PhD students, Board and Advisory Board members sharing their unique perspectives on the past, present, and future of NBM.
10th years of the NBM community in action: #2 Moniek Kamm. Track chair and longtime community member
In this video, Moniek Kamm, NBM shares her reflections on:
- The spirit of the NBM community over the past 10 years.
- Its most meaningful impact on the field of sustainable and innovative business models.
- Personal moments and connections that made the experience memorable.
- Her perspective on the role NBM should play in the next decade of research and practice in new business models towards the future we want.
10th years of the NBM community in action: #3 Reflections from Emerging Researchers
In this video, Juan Casadiego and Roger Nyffenegger, PhD researchers and active participants in the NBM community, share their reflections on:
- The spirit of the NBM community over the past 10 years.
- Its most meaningful impact on the field of sustainable and innovative business models.
- Personal moments and connections that have shaped their academic journey.
- Their vision for the role NBM should play in shaping the next decade of research and practice.
10th years of the NBM community in action: #4 Strengthening NBM for the Next Decade (1/2)
In this video, Maya Hoveskog and Abel Díaz González, members of the NBM Board, respond to the question: What new themes, formats, or engagement strategies should be introduced to strengthen the conference’s impact over the next 10 years?
10th years of the NBM community in action: #4 Strengthening NBM for the Next Decade (2/2)
In this video, Dorleta Ibarra, member of the NBM Board, shares her reflections on new themes and engagement formats to strengthen the conference’s impact over the next 10 years.
10th years of the NBM community in action: #5 Foundations and Futures of the NBM
In this video, Prof. Dr. Florian Lüdeke-Freund, member of the NBM Advisory Board and a key figure in shaping the early years of the NBM community, share his reflections on:
- The spirit of the NBM community over the past 10 years.
- Its most meaningful impact on the field of sustainable and innovative business models.
- Personal moments and connections that have shaped their academic journey.
- His vision for the role NBM should play in shaping the next decade of research and practice.
10th years of the NBM community in action: #6 From Participant to Host, Lára Jóhannsdóttir
In this video, Lára Jóhannsdóttir, a long-time NBM participant and Chair of the NBM2025 conference, shares her reflections on:
- The spirit of the NBM community over the past 10 years.
- The conference’s most meaningful impact on sustainable business model research.
- Moments and connections that have shaped her involvement over the years.
- Her vision for the role NBM should play in shaping the next decade of research and practice.
10th years of the NBM community in action: #7 John Elkington, keynote speaker at NBM2023@Maastricht
In this video, John Elkington, a pioneer in sustainability and founder of the concept of the Triple Bottom Line, shares his thoughts on:
- What key priorities the NBM community should pursue as it enters its second decade.
- How we can accelerate the practical implementation of the body of knowledge built over 10 years.
His words challenge us to turn insights into action and to stay bold in shaping the future of business models for sustainability.
10th years of the NBM community in action: #8 Looking Ahead: What’s Next for NBM?
As we wrap up the NBM10 Voices of the Community series, we ask: If we dare to dream — where could the NBM community be in 10 years’ time?
In this video, Maya Hoveskog and Niels Faber, members of the NBM Board, share their vision for the future. Their reflections are aspirational, forward-looking, and full of hope — offering bold ideas to guide the next decade of our collective journey.
10th years of the NBM community in action: #9 Looking Ahead: What Would Make Us Proud?
To close our 10th anniversary Voices of the Community series, we shift the lens: If you were to celebrate the 20th anniversary of NBM today, what would you want to be proud of?
In this second reflection, NBM Board members Romana Rauter and Abel Diaz Gonzalez look at how today’s efforts could shape tomorrow’s legacy. Their message is grounded in values, purpose, and responsibility, a thoughtful challenge for the entire community.
All the videos were produced by Media and Communication Science students at Halmstad University, Sweden, with support from the Media department within the university's Health Lab: Elin Olsson; Emmy Johansson; Alvin Rydin; Axel Scharl; Tuva Nilsson. Funding for the production provided by the School of Business, Innovation and Sustainability at Halmstad University.
Keynote Prof. Dr. Jan Jonker at NBM2025 - 10th Anniversary Edition
In this special keynote, Prof. Dr. Jan Jonker reflects on the past, present, and future of the International Conference on New Business Models, marking its 10th anniversary in Reykjavík.
Renowned for his pioneering work in sustainable development and business models, Jan Jonker was the original initiator of the NBM Conference, which began in Toulouse in 2016. With his characteristic clarity and vision, he revisits the origins of the NBM community, its evolution over the past decade, and the challenges that lie ahead.
This keynote honours the collective journey of the NBM community, a vibrant, global network rethinking business for a sustainable future, and invites us all to shape its next chapter.
Filmed during NBM2025 in Reykjavík by the organising team at the University of Iceland.