Welcome to NBM2026

Toulouse, France

29 June 2026: Doctoral Colloquium
30 june - 1 July 2026: Conference Dates

Ten years after its inaugural edition at TBS Education in 2016, the 11th International Conference on New Business returns to Toulouse, reaffirming its role as a leading platform for spirited dialogue and debate in the field of sustainable business model innovation.

This year’s conference takes place against a backdrop of three transformative—and often contradictory—global dynamics :

• Growth vs. Planetary Boundaries

• A Great Ecological Backlash

• AI’s Surging Hidden Costs

These dynamics fuel the vigorous debates about the limitations of current sustainability frameworks. Critics contend that approaches rooted in “weak sustainability”—prioritising efficiency gains, green growth, or techno-solutionism—fail to address root causes of ecological breakdown (Alexander, 2012; Kurz, 2019; Parrique, 2020). Such models maintain unsustainable resource dependence while failing to address rebound effects that typically offset their benefits (Zink and Geyer, 2017). Although alternative paradigms—such as sufficiency, strong circularity, and regenerative models—are increasingly recognised as essential pathways, their real-world applicability and transformative potential require significantly more research.

In this critical context— where businesses must catalyse macro-level transitions while navigating ecological pressures and technological disruption—the NBM2026 conference will serve as a vital forum for practice-oriented, impact-driven research. We invite contributions on sustainable business models across four levels of analysis:

• System Level

• Sectorial and Organisational Level

• Organisational Impact Level

• Theoretical and Methodological Foundations.

Over successive editions, this conference has cultivated a strong and growing academic community dedicated to advancing sustainable business models. We are pleased to continue this tradition with the 11th edition.

We look forward to welcoming you to Toulouse for another unforgettable New Business Models Conference !

Dr. Alexandre Besson, Dr. Rémi Beulque, Pr. Pascal Guiraud, Dr. Helen Micheaux, Pr Ludovic Montastruc - Conference chairs