Workshops

Richer Business – a new digital tool for gender equal organizations and operations

Workshop facilitators

Professor Jeaneth Johansson, Halmstad University, Center for Innovation, Entrepreneurship and Learning Research & Luleå University of Technology, Entrepreneurship & Innovation, and Professor Maria Udén, Luleå University of Technology, Industrial Design

Workshop objective and value added

The workshop aims to provide a hands-on experience of the tool Richer Business. We will go through what the meaning of Richer Business models is and how they are connected to the building blocks of customer value, capital, competency, collaboration, communication, and culture. The attendants get the opportunity to reflect on their business models, beyond the mere financial values, and can try the tool for further work, developing their own richer business model in the own organization.

TIME AND DATE

7 June, 10.00-12.00h CEST

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Power Tools for Collaborative Modelling of Socioeco-Sustainment

Workshop facilitators

Nicole Norris and Quentin Evans, Centre for Changemaking and Social Innovation, Georgian College, Barrie, Canada

Workshop objective and value added

Business Models are designed - intentionally and/or by default - by factors that affect the way in which the firm operates in relationship to business’ actors, purpose, place and definition of success over time. The Business Model, when reviewed as a single unit framework is effective in the experimentation of innovation within that firm (Weiller and Neely, 2013) however may or may not identify the interdependencies of a business within an ecosystem context (Moore, 1993). Understanding that Business Models have co-relationships to ecosystem innovation, and that ecosystems have a co-relationship to Business Model design, firms can no longer self-declare that it can be sustainable without reference to its whole value network (Jones and Upward, 2015).

Jones and Upward, co-creators of the ontology for strongly sustainable business models (Jones and Upward, 2016) and the Flourishing Business Canvas v2.0, provided practitioners’ feedback globally on working with Flourishing Business Canvas v2.0. From these discussions, a Research through Design (Zimmerman, Forlizzi and Evenson, 2007) methodology in conjunction with a rigorous expert review, deconstruction, and heuristic evaluations from the domain of HCI, was used to propose a new design language (based upon Rheinfrank and Evenson, 1996) for the Flourishing Business Canvas and ongoing Flourishing Toolkit project. The workshop will allow participants the opportunity to explore the outcomes of this research through design methodology. Participants will interact and interact with the new dialogic design tools and design system developed to do multi-modal modelling with the Flourishing Business Canvas.

TIME AND DATE

7 June, 14.00-17.00h CEST

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Using Patterns to Design Sustainable Business Models

Workshop facilitators

Professor for Corporate Sustainability Florian Lüdeke-Freund, ESCP Business School, and Professor Henning Breuer, Head of UXBerlin – Innovation Consulting and Professor for Business Psychology at HMKW Berlin.

Workshop objective and value added

During this 2-hours workshop, participants will learn to apply sustainable business model design patterns to an innovation or business idea tackling an SDG challenge. Using an online collaboration platform, you generate and prioritise ideas to advance a business model in a sustainability-oriented manner.

Pre-selected SDG challenges will be given to the workshop participants at the beginning of the online modelling session. Access to an online workspace (Mural) will be provided during the workshop. The participants do not have to prepare the workshop or to sign-up to Mural before the event. All required inputs and tools will be provided by the workshop facilitators during the event.

The interactive session will be followed by a Q&A session.

TIME AND DATE

7 June, 15.00-17.00h CEST

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Experiment ideation for circular service business models

CANCELLED

WORKSHOP FACILITATORS

Professor Nancy Bocken and Jan Konietzko, Maastricht Sustainability Institute, School of Business & Economics, Maastricht University Netherlands

WORKSHOP OBJECTIVE AND VALUE ADDED

How do you get customers to bring back products after use? How to get them to reduce their food waste? How can you increase customer retention while extending the lives of products?

These kinds of questions can be answered by conducting business model experiments. An experiment is a low cost, relatively low resource way to learn about possible future value propositions for your business. In this workshop, you will learn about the design of circular business model experiments, those specifically developed to slow, close, narrow and regenerate resource loops in the pursuit of the circular economy. This can help you to reduce uncertainty in the business modelling process, make meaningful interventions to business model elements and stop relying on intuition only. In the workshop, we will develop ideas for circular service business model experiments. You will go home with a method to develop experiments in your team, which will help you to take evidence-based decisions on the best way forward.

TIME AND DATE

8 June, 15.00-17.00h CEST

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Co-Creating a collection of sustainable business model design practices to support start-ups

Workshop facilitators

Ondine Hogeboom, Co-Director Lean4Flourishing. with the help of global panel of experts (to be announced later)

Workshop objective and value added

Start-up entrepreneurs today are designing innovative and sustainable business models aligned with the SDG’s. For a transition towards a green economy innovation plays a central role and start-ups are one of the key actors in the development and market introduction of sustainable innovation.

This collaborative insight gathering workshop will explore diverse perspectives on successful practices currently being used by start-up entrepreneurs in the design of their sustainable business models. The workshop consists of two parts. During the first part of the workshop, a global panel of practitioner experts will share stories, approaches, methods, tools and initiatives that they have developed and experienced while working with start-ups entrepreneurs. The second part is an interactive co-creation session, where all workshop attendees will share their experiences working with or supporting start-ups, being in a start-up or experienced and interested in new business model design. All of the insights shared during the workshop will be compiled into collection of SDGs aligned sustainable business model design practices to support start-ups. The collection will be available after the workshop to all workshop attendees.

Time and date

8 June 15.00-17.00h CEST

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