Welcome to NBM2024 at Mondragon University
Donostia / San Sebastian, Spain
3 July 2024: Doctoral Colloquium
4-5 July 2024: Conference Dates
In the intellectual landscape of contemporary academia, the International Conference on New Business Models (NBM) stands as a cutting-edge forum spearheading the discourse on sustainable business models. As we embark on its 9th edition, the importance of the NBM conference transcends mere chronological milestones and represents a dedicated pursuit of knowledge and solutions in the field of sustainable business practices. The conference creates an intellectual space where academics, researchers and practitioners converge to address pressing issues and promote pioneering research in the dynamic field of sustainable business models.
The NBM2024 takes place in a socio-economic context characterised by new complexities and uncertainties that make sustainable business modelling even more challenging. Contemporary megatrends such as climate change, natural resource scarcity, demographic and social change, technological and digital revolution are driving global transitions that require radical, profound, and transformative changes supported by different forms of innovation. Sustainable business models play a fundamental role in the triple digital, green, and inclusive transition.
The technological-digital revolution is affecting all industrial sectors, changing goods, services, and processes in public and private organisations. New business models are emerging based on digitalisation, automation and the incorporation of flexible solutions and technologies such as artificial intelligence, connectivity, big data, robotics, and additive manufacturing. Technology-driven business model innovations not only disrupt industries but also our way of life. Integrating values like human dignity, equality, security, and basic rights into business model configurations is crucial.
The climate emergency has led to a growing awareness of the need for a systemic change that is rapid and far-reaching to achieve carbon neutrality by 2050. This goal will not be possible without moving from a “business-as-usual” mindset to sustainable business models. The green transition requires business models that promote circular economy, eco-innovation, and the creation of green jobs.
The digital and green transitions must be inclusive and just, placing people at the centre and leaving no one behind. We must move towards organisations that address within their business models intergenerational challenges, promote diversity in all forms (gender, race, class, etc.), foster (inter-)cooperation, create shared social value, and promote a culture and values that empower people to play a greater role in social transformations.
Successive editions of this conference have established a strong and growing academic community in the field of sustainable business models. We are committed to making NBM2024 a meeting and reflection forum for people seeking to develop sustainable business models that integrate the technological-digital, energy-climate and social transitions through a more holistic vision of sustainability in business. We aim to bring together science, technology, innovation, and society to shape more resilient, green, and inclusive business models for a more equitable, prosperous, and sustainable tomorrow.
We look forward to seeing you at the Faculty of Engineering of Mondragon University for another unforgettable New Business Models Conference!
dr. Dorleta Ibarra Zuluaga
Conference chair
Department of Innovation-Management-Organisation
dr. Juan Ignacio Igartua Lopez
Conference chair
Department of Innovation-Management-Organisation
